2012

The American Marketing Association defines a brand as a “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” However, a brand is more than just a logo, slogan or a company name. Your brand is, in essence, a pledge to […]

There are over 500 million active Facebook users. That’s a pretty big number… The marketing potential of Facebook and other social networks are incredible, but creating a strategy that works for your business can be intimidating. You must always remember that social media is about engagement. Unlike billboards or newspaper ads, it requires […]