The task of finding the right website designer or web design firm can be a difficult one. Your website should be modern, attractive and represent your company or organization well. It should provide an excellent online experience for your customers… but you don’t have a clue where to start. With constant change in the world of social media, web design and mobile content – you need a web developer that can create a website that works on multiple platforms. We provided some information that may help make the process a little easier.
What Are Your Goals?
The first step of any website project is to determine what you want your website and internet marketing to achieve. Carefully consider your goals. Once you know exactly what you hope to achieve, it will be much easier to select a developer that can deliver.
Think beyond “being first on Google” or “getting more traffic.” Be wary of any developer that outright promises to get you to the front of Google. To do this properly takes time, effort and dedication and starts with ensuring your website is coded properly with SEO in mind.
What are some goals you can reach? Do you want to generate more leads? Increase online sales? Improve product or brand awareness? Your agency should understand your business process so that they can provide a solution to making your process more efficient and provide real value through the new website.
What Should I Ask?
When you discuss your project with a developer, you’ll want to ask a few questions. First, be sure to request examples of their previous work & ask for testimonials or recommendations. Reviewing their last several projects or asking their existing clients about their experience should provide a good representation of their work.
What’s It Worth?
The cost of a website is often the deciding factor when it comes to hiring a developer. The phrase “you get what you pay for” rings true with most things, including the world of web design and development.
What have you spent in the last year on your marketing and advertising? The past five years? How have those efforts brought a return on your investment? Don’t let sticker shock blind you from your goals. If you do your research you may find that you’ve been spending money elsewhere without results for quite some time.
Communicate and Learn
The ever-changing web makes it a challenge, even for those of us who are living and breathing it every day. So it is important that you understand what your web agency is talking about and doing. If you have a question, be sure to ask. Any good developer will take the time to explain each step during the process and answer any questions you may have. The sign of a great developer is one that will ask about your current website, talk to you about your company and its goals and really get to know you. This is above and beyond, and what separates the good from the great.
Know Your Strategy
A good developer should offer you a clear concise web strategy. This goes beyond your website. A good strategy will give your business a strong sense of authority, relevance and trust. Ask your agency to explain their approach in great detail.
Maintain the Quality of Your Investment
After launch of your new site, it’s important to keep it updated and relevant. Depending on how involved you are with the maintenance and publishing of content, a good agency will be available to assist you and ensure that your website is helping you reach your goals.
Ask your developer about their existing ongoing relationships. How are they assisting other clients? Do they have ongoing maintenance or retainer plans that ensure the ongoing success of your online marketing strategy?
Every great website is a work in progress. There is no such thing as a finished product in this space, all companies grow, change and update. The tools exist now so that someone internally at your organization can easily make desired changes to your website by installing a Content Management System (CMS). It’s really easy with today’s choices, and something you can learn without much effort.
Interested in Learning More?
Contact us today and schedule a free consultation to discuss your website project in detail and answer any questions you may have. We will provide a free, no-obligation quote for the creation of your site and will be happy discuss all your options and answer your questions. Call us today at 606-682-6799.